Insights and Inspiration Blog
Is Social Commerce The Future Of Influencer Marketing?
Advertising trends come and go, but influencer marketing is here to stay. And as technology and social media apps evolve, influencer marketing does, too. For […]
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ICYMI: The Chronological Feed Is Coming Back To Instagram
This just in – Instagram’s Adam Mosseri announced the company plans to bring back a version of its chronological feed in 2022. The news comes […]
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Vibrant Deep Dive: Should You Advertise on Twitch?
If you’re a gamer, you’re probably familiar with Twitch, the world’s leading interactive live streaming service. This year, Twitch celebrated its 10-year anniversary, marking a […]
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Brands Are Taking A Stand Against Social Media. Should You Follow Suit?
This week, British cosmetics brand Lush announced they’re quitting social media. In the official statement, the company said they will stop using Instagram, Facebook, TikTok, […]
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2021 Holiday Shopping: What Marketers Need To Know
The holiday season looked a lot different for marketers in 2020. During the height of the pandemic, health-conscious consumers choose to limit social gatherings and […]
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Make Your Brand Stand Out With Original TikTok Content
If you haven’t already considered using TikTok as part of your social media strategy, now’s the time to start. In September 2021, TikTok celebrated reaching […]
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Facebook Is Now “Meta”: Here’s What Marketers Need To Know
During Facebook’s Connect 2021 virtual event on October 28, CEO Mark Zuckerberg dropped some big news about the company. Facebook, one of the world’s most […]
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Conversational Marketing Could Be The Key To Converting
Could conversational marketing be a better alternative to direct response marketing? The direct marketing world is heavily reliant on one-way channels where brands push the […]
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YouTube Ads May Make A Lot More Sense For Your Business Than You Think
A common misconception that businesses often have about YouTube is that their target audience isn’t on YouTube, that it would be a waste of time […]
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Are You Utilizing Social Media to the Best of Its Ability?
Social media. It’s not necessarily a new trend anymore. Myspace was created in 2003 and Facebook in 2004. But, while social media as a concept […]
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