Insights and Inspiration Blog

Where Do We Go Without Third-Party Cookies?

Jul 9, 2021

Advertisers and business owners rely on third-party cookies and the data they produce to better understand consumers’ wants, needs, and behaviors. This data helps brands […]

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Learning From Gap’s Logo Redesign Failure

Jun 21, 2021

If you were keeping up with retail news in 2010, you may remember Gap’s logo redesign that completely failed. Or, maybe not since the redesign […]

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Branding Or Marketing? Why The Answer Is Often Both.

Jun 18, 2021

Struggling to understand the difference between branding and marketing and which one your business needs? Well, you’re not alone. Many business owners tend to brush […]

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OTT: the exciting future of digital advertising

Feb 10, 2021

Have you ever watched on Hulu or your Samsung TV and a commercial pops on for a local business that sells a product or service […]

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Trend Alert: How video is dominating the digital ad space

Jun 24, 2020

You can’t escape it. They’re on your Facebook feed. They slide into your Instagram scrolling. You log on to your doctor’s homepage and there’s another one, […]

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Online Experiences – a New Frontier in Virtual Fundraising

May 7, 2020

This economic sting of the pandemic hit nonprofits especially hard. In 2020, most in-person fundraisers were shelved. 2021 has seen some face-to-face events, but concerns […]

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Vibrant Voted Best Place to Work

Dec 22, 2019

Awesome News! We’re proud to announce Vibrant is officially one of the Capital Region’s Best places to work. Read the full article to learn more.  #bestplaces […]

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Vibrant — Coolest Work Place

Dec 20, 2019

Awesome! – Vibrant Offices was just featured as one of Albany’s coolest work spaces. We have always made it a priority to make sure our […]

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NYCUA Conference

Nov 3, 2019

Awesome experience speaking during the NYCUA conference at the Saratoga Casino. We spoke about the marketing challenges of expanding into new markets and territories. Had […]

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