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The thinking behind the work. Updates on what we’re building, what we’re testing, and what credit unions should be paying attention to.

October 20, 2026

The Gen Z Credit Union Trust Gap: Why Better Technology Isn’t Enough

New 2026 research suggests Gen Z’s credit union challenge goes beyond mobile banking. Learn how better messaging can build trust and win younger members.

October 13, 2026

How to Set Your Credit Union Marketing Budget for 2027

Setting your credit union marketing budget for 2027 takes more than last year’s number plus a few percent. This guide covers what credit unions actually spend, how to pick a posture, how to build the budget from your growth goal, and where to invest.

June 4, 2026

Credit Union Social Media Strategy: A Complete Guide for 2027

May 29, 2026

How to Retain Members During a Credit Union Merger

May 12, 2026

Credit Union Website Redesign: What to Expect

April 27, 2026

We’re 2026 Diamond Awards Winners….Again!

How Southern Energy Credit Union’s Rebrand Won a Diamond Award.

April 16, 2026

We’re 2026 Diamond Awards Winners!

Vibrant Brands Client Sun Federal Credit Union Took Home Top Honors at the 2026 NCUA Diamond Awards

April 1, 2026

How Credit Unions Can Win in the AI Search Wars

March 26, 2026

How to Attract Younger Members to Your Credit Union in 2026

March 12, 2026

Where Should Your Next Credit Union Branch Go?

March 5, 2026

Credit Unions Face a Constant Challenge: Which Products Should We Promote Right Now?

February 3, 2026

Credit Union Website ADA Compliance in 2026

Why It Matters More Than Ever and How Vibrant Keeps You Compliant Year-Round.

January 22, 2026

Grow Membership in 2026: How Credit Unions Can Win Gen Z & Younger Millennials

December 18, 2025

How Credit Unions Can Use AI to Boost Marketing Content Without Losing the Human Touch