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Insights and Inspiration Blog

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Supporting Education Creates More Successful Communities

19 September, 2022
To celebrate 20 years in marketing, we're proudly donating to Mission Accomplished Transition Services and RISSE.

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Why Create Educational Content for Your Credit Union Website

22 July, 2022
Members want credit unions to provide them with the resources and content to help better their financial futures.

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Vibrant Brands Gives Back to Local Animal Shelters

12 July, 2022
We proudly gave back to the shelters and organizations in our community that provide crucial services to animals.

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How Your Credit Union Can Reach and Inspire Gen Z

8 July, 2022
Gen Z is becoming one of the fastest-growing consumer demographics for credit unions.

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Credit Unions are Getting Smart About Personalized Web Content

30 June, 2022
Credit unions can use predictive analytics to personalize their websites. Here's how.

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Celebrating Pride Month and the LGBTQ+ Community

24 June, 2022
We proudly gave back to the organizations in our community that provide crucial services to LGBTQ+ individuals.

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What Virtual Reality Means for Your Credit Union

17 June, 2022
VR and AR will change the ways people do their banking.

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Social Media Content Ideas for Credit Unions

10 June, 2022
Enhance your social media presence by telling your credit union story.

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Vibrant Brands Has More Than a Cool Office

26 May, 2022
We’ve been proudly named one of the coolest offices by the Times Union!

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Catch Vibrant Brands in the News!

13 May, 2022
Watch the WNYT News Channel 13 segment about our $20k for 20 Years initiative.

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Vibrant Brands Supports Suicide Prevention and Awareness

2 May, 2022
We proudly sponsored the Out of the Darkness Siena College Campus Walk to support the community in bringing awareness to suicide.

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Creating Concrete Copywriting for Your Non-Profit

22 April, 2022
As a non profit marketer, it’s important to know the ins and outs of copywriting so you can effectively communicate to your community and donors.

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Tips for Rebranding Your Credit Union

15 April, 2022
Upgrading your brand isn't just about designing a pretty logo – it's a strategic decision that involves research and planning.

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To Celebrate 20 Years, We’re Donating $20,000 to Local Charities

8 April, 2022
To celebrate 20 years in advertising, we’re donating $20,000 to local charities!

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Why Customer Engagement Is An Important Part of Marketing

1 April, 2022
Your marketing should be very much centered around the customer. Here's how to better engage your audience.

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Diversify Your Marketing to Grow Membership

25 March, 2022
You diversify your investment portfolio, so why not do the same with your marketing?

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How to Make Your Business Stand Out

18 March, 2022
With a market full of copy-cats and brands failing to jump on the next opportunity of differentiation, it's easy to find yourself in the pit of convergence.

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How to Build Employer Branding that Draws Great Applicants

11 March, 2022
Employers across the country have struggled with staffing over the past year. Many factors, including a growing number of remote and flexible work opportunities, have made elevating employer branding a priority, so companies can be more competitive in attracting candidates.

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OTT Ad Spends Increase As Streaming Content Grows

4 March, 2022
In 2021, OTT ad spending reached $1.3 billion. Have you considered this advertising trend for your brand?

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How Marketers Are Creatively Using QR Codes

25 February, 2022
What's the deal with Coinbase's Super Bowl ad and how can marketers take advantage of QR code popularity?

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Negative Reviews Might Help Boost Your Brand

18 February, 2022
Negative customer reviews can lead to positive results for businesses by identifying problems before they get worse, but they can also summon brand advocates to rush to your defense.

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Super Bowl 2022: What to Expect from Advertisers

11 February, 2022
It’s the biggest advertising event of the year – Super Bowl Sunday! Here's what to expect from the ads this year.

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How to Leverage Social Influence

4 February, 2022
In marketing, there is often little that you cannot leverage for the good of your business. Here are four ways you can leverage informational social influence.

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Five Ways To Stand Out Online As A Small Business

28 January, 2022
As a small business, it can be awfully difficult to stand out amongst your competitors and all of the noise and chaos happening in the online world.

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Branding Takeaways From M&M’s Character Refresh

21 January, 2022
M&M’s recently announced the company is updating its iconic characters to align with consumer values. Here are 3 branding takeaways to consider.

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Vibrant Deep Dive: Why Podcast Advertising Is Effective

14 January, 2022
86% of listeners remember the ads they hear on podcasts. So, what makes advertisements on podcasts so effective? Vibrant investigates.

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3 Marketing Tips To Consider In 2022

7 January, 2022
In 2022, brands are becoming savvier about technology and partnerships. Here are three tips every marketer should consider this year.

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Why Data is Just as Important as Creativity in Marketing

31 December, 2021
Data collection and analysis must also join hands with creativity if you wish to see positive results and successes come about from your marketing plan.

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Is Social Commerce The Future Of Influencer Marketing?

24 December, 2021
Influencer marketing is evolving as more social media platforms offer in-app purchasing. Could social commerce be the future of marketing?

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ICYMI: The Chronological Feed Is Coming Back To Instagram

17 December, 2021
Instagram's chronological feed is coming back in 2022. So, what does this mean for your social media strategy?

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What Did Spotify Wrapped Teach Us About Marketing?

10 December, 2021
Spotify Wrapped is getting more popular each year. What can marketers learn from the popular campaign?

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Vibrant Deep Dive: Should You Advertise on Twitch?

3 December, 2021
Twitch is the leading streaming service for gaming enthusiasts. Should your brand advertise on the platform?

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Brands Are Taking A Stand Against Social Media. Should You Follow Suit?

26 November, 2021
Lush announced they're leaving social media until it's a safer environment for users. Should you follow suit?

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2021 Holiday Shopping: What Marketers Need To Know

19 November, 2021
Holiday shopping habits are changing this year. Here's what marketers should know.

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Make Your Brand Stand Out With Original TikTok Content

12 November, 2021
Here’s what marketers should consider when creating original TikTok content for their brand.

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Facebook Is Now “Meta”: Here’s What Marketers Need To Know

5 November, 2021
Facebook's corporate name is now Meta. Here's what the "metaverse" could mean for the future of social media.

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Conversational Marketing Could Be The Key To Converting

22 October, 2021
Could conversational marketing be a better alternative to direct response marketing?

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YouTube Ads May Make A Lot More Sense For Your Business Than You Think

15 October, 2021
With more than 1.9 billion monthly active users, it's likely your audience is already engaged with the video platform.

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Are You Utilizing Social Media to the Best of Its Ability?

8 October, 2021
Not sure you really need to be using social media? Here are just a few reasons why using social media can be so useful for any business.

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Are You Preparing For the Loss of Third-Party Cookies?

1 October, 2021
With the end of third-party cookies looming overhead, brands will need to pivot their data collection strategies in order to continue creating personalized consumer experiences and targeting consumers with ads relevant to their needs.

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A Strategic Marketing Plan is a MUST

24 September, 2021
If you truly want to see results from your marketing efforts you need a strategic marketing plan.

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The Perks of Automation – Don’t Overlook It

17 September, 2021
Marketing automation is the process of leveraging software to automate repetitive marketing tasks.

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Don't Leave Print Advertising In the Dust

10 September, 2021
It’s important that we don’t lose sight of older marketing trends and strategies that may not be new and shiny, but certainly haven’t yet kicked the bucket.

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Frequently Asked Questions About Branding Agencies

9 September, 2021
When branding is done correctly, it turns the average consumer into a loyal follower.

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Virtual Reality Can Change Your Marketing

3 September, 2021
Marketing is all about creating an experience that will elicit a response from consumers.

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Are You Taking Advantage Of This Big Advertising Trend?

27 August, 2021
OTT advertising is a trend you do not want to ignore.

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Attracting Consumers Who Aren't Necessarily Attracted To Your Business

20 August, 2021
A simple change in the theme and or topic of your marketing can make a huge difference in a company’s engagement and conversions.

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To Advertise Or Not To Advertise

13 August, 2021
To advertise or not to advertise? A question asked by business owners large and small.

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Where Do We Go Without Third-Party Cookies?

9 July, 2021
Google has announced it will be phasing out third-party cookies in 2023.

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Learning From Gap's Logo Redesign Failure

21 June, 2021
If you were keeping up with retail news in 2010, you may remember Gap's logo redesign that completely failed.

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Branding Or Marketing? Why The Answer Is Often Both.

18 June, 2021
Many business owners tend to brush branding off as just a logo and a name, when it's so, so much more.

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OTT: the exciting future of digital advertising

10 February, 2021
OTT stands for "Over the Top."

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Trend Alert: How video is dominating the digital ad space

24 June, 2020
There’s no denying video is everywhere – and it’s here to stay!

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Online Experiences – a New Frontier in Virtual Fundraising

7 May, 2020
To weather this economic storm, nonprofits need to radically rethink events, and how to deliver value to supporters.

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NYCUA Conference

3 November, 2019
Awesome experience speaking during the NYCUA conference at the Saratoga Casino. We spoke about the marketing challenges of expanding into new markets and territories. Had the opportunity to meet up with clients...

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Vibrant -- Coolest Work Place

20 December, 2019
Vibrant Offices just featured as one of Albany's coolest work spaces.

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Vibrant Voted Best Place to Work

22 December, 2019
Awesome News!

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