Insights and Inspiration Blog

Should Your Brand Utilize Nostalgia Marketing?

Nickelodeon's recent rebrand has us thinking about nostalgia marketing.

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How AI Will Replace Search Engines

Uncover AI's transformative impact on search engines.

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Marketing Pitfalls And How To Avoid Them

In this article, we'll explore common pitfalls in marketing and discuss how agencies should focus on more than just awareness to achieve results.

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Vibrant Brands Demos AI Tools with Albany Business Review

Explore the impact of AI on marketing with Chris Quereau as he demos AI tools like ChatGPT, Soundraw, Synthesia, Durable, BrandCrowd, and Midjourney.

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What Marketers Need to Know About ChatGPT

We had a chat with ChatGPT to learn more about the popular AI tool. Here's what we discovered.

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It’s Time You Embrace OTT Advertising

Is your marketing team incorporating OTT ads into your planning?

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What Is the Future of Social Media?

The world of social media is always evolving. Here's what to expect with the rise of AI and user-generated content.

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March Donations to Celebrate Women’s History Month

As the final month of our $20K for 20 Years campaign draws to an end, we wanted to make sure we honored some of the most important members of our team– the ladies!

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Top Advertisements From This Year’s Super Bowl

Kansas City Chiefs might have won the big game, but Rihanna took home the prize from a marketing point of view.

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Vibrant Brands Celebrates Black History Month

Vibrant Brands honored Black History Month by donating to The NAACP New York State Conference and The African Americal Cultural Center of the Capital Region.

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How Will AI Affect Marketing?

As marketers, we’ve naturally been wondering how AI will affect our work. Truth is, it’s not an if, but a when... and it may be sooner than you think.

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Vibrant Brands Continued Giving This January

We continued our 20k For 20 Years campaign this month, which supports our community by donating $20,000 to Habitat for Humanity Capital District and the Albany Damien Center.

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Your Guide to Inbound Marketing

To build customer loyalty and increase sales, brands need to meet consumers where they are.

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Why Small Businesses Must Embrace Marketing Automation

Today’s marketing is dominated by creating more personal experiences. So, how can small businesses compete with larger companies?

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November Donations to Benefit Local Community, Alzheimer’s Research, and Club Q Victims

Last month, Vibrant continued our 20K for 20 Years campaign by giving to organizations that support Club Q victims, Alzheimer’s Research, and local struggling community members.

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Vibrant Donates to Fight Cancer and Feed Communities

This October, we donated to organizations that help feed the local community and fight cancer in celebration of Vibrant's 20K for 20 Years.

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How Does an Ancient Tree Represent Our Brand?

Vibrant has our own ginkgo tree at the headquarters, which has been brightening up the property this autumn.

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Meta Is Making Content Creation Easier for Brands

Updates to Instagram Reels make content creation easier for brands of all sizes. Here’s how video engages followers.

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Supporting Education Creates More Successful Communities

To celebrate 20 years in marketing, we're proudly donating to Mission Accomplished Transition Services and RISSE.

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Why Create Educational Content for Your Credit Union Website

Members want credit unions to provide them with the resources and content to help better their financial futures.

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Vibrant Brands Gives Back to Local Animal Shelters

We proudly gave back to the shelters and organizations in our community that provide crucial services to animals.

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How Your Credit Union Can Reach and Inspire Gen Z

Gen Z is becoming one of the fastest-growing consumer demographics for credit unions.

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Credit Unions are Getting Smart About Personalized Web Content

Credit unions can use predictive analytics to personalize their websites. Here's how.

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Celebrating Pride Month and the LGBTQ+ Community

We proudly gave back to the organizations in our community that provide crucial services to LGBTQ+ individuals.

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What Virtual Reality Means for Your Credit Union

VR and AR will change the ways people do their banking.

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Social Media Content Ideas for Credit Unions

Enhance your social media presence by telling your credit union story.

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Vibrant Brands Has More Than a Cool Office

We’ve been proudly named one of the coolest offices by the Times Union!

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Catch Vibrant Brands in the News!

Watch the WNYT News Channel 13 segment about our $20k for 20 Years initiative.

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Vibrant Brands Supports Suicide Prevention and Awareness

We proudly sponsored the Out of the Darkness Siena College Campus Walk to support the community in bringing awareness to suicide.

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Creating Concrete Copywriting for Your Non-Profit

As a non profit marketer, it’s important to know the ins and outs of copywriting so you can effectively communicate to your community and donors.

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Tips for Rebranding Your Business

Upgrading your brand isn't just about designing a pretty logo – it's a strategic decision that involves research and planning.

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To Celebrate 20 Years, We Donated $20,000 to Local and Global Charities

To celebrate 20 years in advertising, we’re donating $20,000 to local charities!

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Why Customer Engagement Is An Important Part of Marketing

Your marketing should be very much centered around the customer. Here's how to better engage your audience.

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Diversify Your Marketing to Grow Membership

You diversify your investment portfolio, so why not do the same with your marketing?

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How to Make Your Business Stand Out

With a market full of copy-cats and brands failing to jump on the next opportunity of differentiation, it's easy to find yourself in the pit of convergence.

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How to Build Employer Branding that Draws Great Applicants

Employers across the country have struggled with staffing over the past year. Many factors, including a growing number of remote and flexible work opportunities, have made elevating employer branding a priority, so companies can be more competitive in attracting candidates.

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OTT Ad Spends Increase As Streaming Content Grows

In 2021, OTT ad spending reached $1.3 billion. Have you considered this advertising trend for your brand?

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How Marketers Are Creatively Using QR Codes

What's the deal with Coinbase's Super Bowl ad and how can marketers take advantage of QR code popularity?

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Negative Reviews Might Help Boost Your Brand

Negative customer reviews can lead to positive results for businesses by identifying problems before they get worse, but they can also summon brand advocates to rush to your defense.

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Super Bowl 2022: What to Expect from Advertisers

It’s the biggest advertising event of the year – Super Bowl Sunday! Here's what to expect from the ads this year.

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How to Leverage Social Influence

In marketing, there is often little that you cannot leverage for the good of your business. Here are four ways you can leverage informational social influence.

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Five Ways To Stand Out Online As A Small Business

As a small business, it can be awfully difficult to stand out amongst your competitors and all of the noise and chaos happening in the online world.

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Branding Takeaways From M&M’s Character Refresh

M&M’s recently announced the company is updating its iconic characters to align with consumer values. Here are 3 branding takeaways to consider.

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Vibrant Deep Dive: Why Podcast Advertising Is Effective

86% of listeners remember the ads they hear on podcasts. So, what makes advertisements on podcasts so effective? Vibrant investigates.

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3 Marketing Tips To Consider In 2022

In 2022, brands are becoming savvier about technology and partnerships. Here are three tips every marketer should consider this year.

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Why Data is Just as Important as Creativity in Marketing

Data collection and analysis must also join hands with creativity if you wish to see positive results and successes come about from your marketing plan.

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Is Social Commerce The Future Of Influencer Marketing?

Influencer marketing is evolving as more social media platforms offer in-app purchasing. Could social commerce be the future of marketing?

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ICYMI: The Chronological Feed Is Coming Back To Instagram

Instagram's chronological feed is coming back in 2022. So, what does this mean for your social media strategy?

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What Did Spotify Wrapped Teach Us About Marketing?

Spotify Wrapped is getting more popular each year. What can marketers learn from the popular campaign?

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Vibrant Deep Dive: Should You Advertise on Twitch?

Twitch is the leading streaming service for gaming enthusiasts. Should your brand advertise on the platform?

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Brands Are Taking A Stand Against Social Media. Should You Follow Suit?

Lush announced they're leaving social media until it's a safer environment for users. Should you follow suit?

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2021 Holiday Shopping: What Marketers Need To Know

Holiday shopping habits are changing this year. Here's what marketers should know.

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Make Your Brand Stand Out With Original TikTok Content

Here’s what marketers should consider when creating original TikTok content for their brand.

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Facebook Is Now “Meta”: Here’s What Marketers Need To Know

Facebook's corporate name is now Meta. Here's what the "metaverse" could mean for the future of social media.

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Conversational Marketing Could Be The Key To Converting

Could conversational marketing be a better alternative to direct response marketing?

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YouTube Ads May Make A Lot More Sense For Your Business Than You Think

With more than 1.9 billion monthly active users, it's likely your audience is already engaged with the video platform.

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Are You Utilizing Social Media to the Best of Its Ability?

Not sure you really need to be using social media? Here are just a few reasons why using social media can be so useful for any business.

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Are You Preparing For the Loss of Third-Party Cookies?

With the end of third-party cookies looming overhead, brands will need to pivot their data collection strategies in order to continue creating personalized consumer experiences and targeting consumers with ads relevant to their needs.

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A Strategic Marketing Plan is a MUST

If you truly want to see results from your marketing efforts you need a strategic marketing plan.

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The Perks of Automation – Don’t Overlook It

Marketing automation is the process of leveraging software to automate repetitive marketing tasks.

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Don't Leave Print Advertising In the Dust

It’s important that we don’t lose sight of older marketing trends and strategies that may not be new and shiny, but certainly haven’t yet kicked the bucket.

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Frequently Asked Questions About Branding Agencies

When branding is done correctly, it turns the average consumer into a loyal follower.

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Virtual Reality Can Change Your Marketing

Marketing is all about creating an experience that will elicit a response from consumers.

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Are You Taking Advantage Of This Big Advertising Trend?

OTT advertising is a trend you do not want to ignore.

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Attracting Consumers Who Aren't Necessarily Attracted To Your Business

A simple change in the theme and or topic of your marketing can make a huge difference in a company’s engagement and conversions.

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To Advertise Or Not To Advertise

To advertise or not to advertise? A question asked by business owners large and small.

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Where Do We Go Without Third-Party Cookies?

Google has announced it will be phasing out third-party cookies in 2023.

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Learning From Gap's Logo Redesign Failure

If you were keeping up with retail news in 2010, you may remember Gap's logo redesign that completely failed.

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Branding Or Marketing? Why The Answer Is Often Both.

Many business owners tend to brush branding off as just a logo and a name, when it's so, so much more.

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OTT: the exciting future of digital advertising

OTT stands for "Over the Top."

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Trend Alert: How video is dominating the digital ad space

There’s no denying video is everywhere – and it’s here to stay!

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Online Experiences – a New Frontier in Virtual Fundraising

To weather this economic storm, nonprofits need to radically rethink events, and how to deliver value to supporters.

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NYCUA Conference

Awesome experience speaking during the NYCUA conference at the Saratoga Casino. We spoke about the marketing challenges of expanding into new markets and territories. Had the opportunity to meet up with clients...

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Vibrant -- Coolest Work Place

Vibrant Offices just featured as one of Albany's coolest work spaces.

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Vibrant Voted Best Place to Work

Awesome News!

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