Insights and Inspiration Blog
Keeping Audiences Engaged During a Rebrand
If your organization has considered a rebrand, you’re already aware that it can be easy to put your audience on the back burner in the process.
The Power of Collaboration
As brands continuously seek innovative ways to engage their audiences, partnering with another brand or a celebrity has proven to be a powerful tool for boosting visibility and creating a memorable impact.
Vibrant in the News: Embracing AI with the Times Union
Recently, Vibrant Brands CEO spoke with the Times Union about unlocking the potential of AI in marketing.
Utilizing TikTok to Reach a Younger Audience
Explore the power of TikTok and learn how to effectively utilize this platform to engage with a younger audience.
How Brands Are Using Instagram Threads
By now you’ve most likely heard of the new Instagram Threads launched by Mark Zuckerberg. Here's how brands are using it so far.
Beyond Pride: Tips for Year-Round LGBTQ+ Inclusive Marketing
More than ever before, customers are demanding authenticity from the businesses they frequent.
Making The Most of the Summer Slump
Summer brings sunny days, vacations, and a relaxed atmosphere. However, for many businesses, it can also be a time when work slows down, leading to what is commonly known as the "summer slump."
Building a Google Ad Budget
The business of digital marketing is just that–a business. That means many of our clients' top priorities are a balanced budget and a noticeable return on investment.
Should Your Brand Utilize Nostalgia Marketing?
Nickelodeon is bringing back the splat! Many Twitter users were made aware of Nickelodeon’s rebrand recently through a tweet by Adweek. While the tweet seemed […]
How AI Will Replace Search Engines
It’s safe to say search engines are ingrained in our everyday lives. Think about it—how often do you use Google on a daily basis? The […]