Insights and Inspiration Blog
Keeping Audiences Engaged During a Rebrand
If your organization has considered a rebrand, you’re already aware that it can be easy to put your audience on the back burner in the process.
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The Power of Collaboration
As brands continuously seek innovative ways to engage their audiences, partnering with another brand or a celebrity has proven to be a powerful tool for boosting visibility and creating a memorable impact.
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Vibrant in the News: Embracing AI with the Times Union
Recently, Vibrant Brands CEO spoke with the Times Union about unlocking the potential of AI in marketing.
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Utilizing TikTok to Reach a Younger Audience
Explore the power of TikTok and learn how to effectively utilize this platform to engage with a younger audience.
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How Brands Are Using Instagram Threads
By now you’ve most likely heard of the new Instagram Threads launched by Mark Zuckerberg. Here's how brands are using it so far.
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Beyond Pride: Tips for Year-Round LGBTQ+ Inclusive Marketing
More than ever before, customers are demanding authenticity from the businesses they frequent.
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Making The Most of the Summer Slump
Summer brings sunny days, vacations, and a relaxed atmosphere. However, for many businesses, it can also be a time when work slows down, leading to what is commonly known as the "summer slump."
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Building a Google Ad Budget
The business of digital marketing is just that–a business. That means many of our clients' top priorities are a balanced budget and a noticeable return on investment.
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Should Your Brand Utilize Nostalgia Marketing?
Nickelodeon is bringing back the splat! Many Twitter users were made aware of Nickelodeon’s rebrand recently through a tweet by Adweek. While the tweet seemed […]
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How AI Will Replace Search Engines
It’s safe to say search engines are ingrained in our everyday lives. Think about it—how often do you use Google on a daily basis? The […]
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