Insights and Inspiration Blog
How Brands Are Using Instagram Threads
By now you’ve most likely heard of the new Instagram Threads launched by Mark Zuckerberg. Here's how brands are using it so far.
Beyond Pride: Tips for Year-Round LGBTQ+ Inclusive Marketing
More than ever before, customers are demanding authenticity from the businesses they frequent.
Making The Most of the Summer Slump
Summer brings sunny days, vacations, and a relaxed atmosphere. However, for many businesses, it can also be a time when work slows down, leading to what is commonly known as the "summer slump."
Building a Google Ad Budget
The business of digital marketing is just that–a business. That means many of our clients' top priorities are a balanced budget and a noticeable return on investment.
Should Your Brand Utilize Nostalgia Marketing?
Nickelodeon is bringing back the splat! Many Twitter users were made aware of Nickelodeon’s rebrand recently through a tweet by Adweek. While the tweet seemed […]
How AI Will Replace Search Engines
It’s safe to say search engines are ingrained in our everyday lives. Think about it—how often do you use Google on a daily basis? The […]
Vibrant Brands Demos AI Tools with Albany Business Review
In a recent conversation between Albany Business Review publisher Walter Thorne and Chris Quereau, Vibrant Brand’s CEO, the rapidly evolving role of artificial intelligence (AI) […]
Marketing Pitfalls And How To Avoid Them
Marketing plays a crucial role in helping businesses stand out and reach customers. However, creating awareness is not enough to ensure success. In this article, […]
What Marketers Need to Know About ChatGPT
If you’ve been on the Internet for the last few months, chances are you’ve heard about ChatGPT. The new artificial intelligence (AI) chatbot has become […]
It’s Time You Embrace OTT Advertising
Is your marketing team incorporating OTT ads into your planning? The advertising option, which stands for “over-the-top,” refers to ads placed on streaming services via […]