Insights and Inspiration Blog

Article header for Building a Google Ad Budget

Building a Google Ad Budget

Jun 13, 2023

The business of digital marketing is just that–a business. That means many of our clients' top priorities are a balanced budget and a noticeable return on investment. 

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Article header for Should Your Brand Utilize Nostalgia Marketing?

Should Your Brand Utilize Nostalgia Marketing?

May 23, 2023

Nickelodeon is bringing back the splat! Many Twitter users were made aware of Nickelodeon’s rebrand recently through a tweet by Adweek. While the tweet seemed […]

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Article header for How AI Will Replace Search Engines

How AI Will Replace Search Engines

May 19, 2023

It’s safe to say search engines are ingrained in our everyday lives. Think about it—how often do you use Google on a daily basis? The […]

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Article header for Vibrant Brands Demos AI Tools with Albany Business Review

Vibrant Brands Demos AI Tools with Albany Business Review

May 17, 2023

In a recent conversation between Albany Business Review publisher Walter Thorne and Chris Quereau, Vibrant Brand’s CEO, the rapidly evolving role of artificial intelligence (AI) […]

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Article header for Marketing Pitfalls And How To Avoid Them

Marketing Pitfalls And How To Avoid Them

May 17, 2023

Marketing plays a crucial role in helping businesses stand out and reach customers. However, creating awareness is not enough to ensure success. In this article, […]

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Article header for What Marketers Need to Know About ChatGPT

What Marketers Need to Know About ChatGPT

Apr 20, 2023

If you’ve been on the Internet for the last few months, chances are you’ve heard about ChatGPT. The new artificial intelligence (AI) chatbot has become […]

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Article header for It’s Time You Embrace OTT Advertising

It’s Time You Embrace OTT Advertising

Apr 7, 2023

Is your marketing team incorporating OTT ads into your planning? The advertising option, which stands for “over-the-top,” refers to ads placed on streaming services via […]

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Article header for What Is the Future of Social Media?

What Is the Future of Social Media?

Apr 5, 2023

The world of social media is constantly evolving. Soon, we will likely see continued growth as technology advances and users’ needs change. Guesses on where […]

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Article header for March Donations to Celebrate Women’s History Month

March Donations to Celebrate Women’s History Month

Mar 22, 2023

As the final month of our $20K for 20 Years campaign draws to a close, we wanted to make sure we honored some of the […]

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Article header for Top Advertisements From This Year’s Super Bowl

Top Advertisements From This Year’s Super Bowl

Feb 16, 2023

One of the things the Super Bowl is known for other than football, of course, is its commercials that millions of people tune in to […]

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