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Vibrant CEO Discusses the Art of Branding with Albany Business Review

Vibrant CEO Chris Quereau recently sat down for an interview with Walter Thorne from the Albany Business Review to discuss all things branding. Together they delved into the essence of branding and its pivotal role in the success of any marketing endeavor. The conversation dissects the common confusion among clients about what a brand represents and the key distinctions between branding and marketing.

During this conversation, Chris explains that a brand is not just a logo or a name; it is the lasting impression that consumers hold about your business. Creating a memorable brand and logo is an important part of the ecosystem that makes up successful marketing. Chris provides valuable insights into the criteria of a successful name and logo that he and his team at Vibrant ensure are checked off before any brand launch.

Chris and Walter discussed the critical question of when to consider a rebrand. Chris outlines a proven formula that he and his team at Vibrant utilize, for both initial brand launches and rebrands, which has been met with success countless times over the last 20 years.

Click here for the full interview to gain a deeper understanding of how a well-crafted brand forms the cornerstone of effective marketing.