A Clear Goal to Increase Conversions
We developed and implemented a comprehensive digital marketing strategy that included online advertising campaigns and produced professional videos featuring testimonials from members to utilize in our marketing efforts. In addition to digital marketing, Vibrant maintains a weekly blog for First Financial to use for in-house marketing efforts.
The primary goal of our digital advertising campaign for First Financial was to increase conversions. We developed and implemented a comprehensive digital marketing strategy that included online advertising campaigns and produced professional videos featuring testimonials from members to utilize in our marketing efforts. In addition to digital marketing, Vibrant maintains a weekly blog for First Financial to use for in-house marketing efforts.
Significant Improvements Across All Channels
Our Google ads campaign resulted in a 1476% increase in conversions, which represents an increase of 14.75 times compared to previous years. We also managed to decrease the average cost per click (CPC) by 85%, making the placements cheaper for the client. Clicks increased by 686%, and impressions increased by 444%. Furthermore, we reduced the budget by 81% while achieving these remarkable results.
Our Facebook ads campaign led to a 334 increase in page likes and 5079 link clicks. Impressions increased by over 1.1 million, which was a substantial improvement by industry standards.
Our LinkedIn advertising campaign produced impressive results, with click-through rates increasing by 10,805 and impressions by 511,680.
Vibrant has especially been essential in achieving our marketing goals in terms of our digital advertisements…We need an additional underwriter in our lending department because the volume coming in has just increased exponentially since working with Vibrant Brands.