Performance Marketing
Marketing that pays for itself.
Every dollar a credit union spends should come back as members, loans, or lower cost. Vibrant's performance marketing runs the paid media, email, and remarketing that finds members, sells loans, and cuts wasted spend, all handled by one dedicated team held to weekly accountability.
Spend that has to earn its place.
Most credit union marketing is judged on impressions and likes, which is exactly why so much of it wastes money. Vibrant’s performance marketing is judged on the numbers that matter to a credit union: auto loan applications, website conversions, new membership, and how much wasted spend we remove along the way. If a channel does not earn its place, it does not keep the budget.
Tied to loans and members, not impressions
Campaigns start from the outcome you need, whether that is loan applications or new members, and every channel is measured against it. Vanity metrics are not the scorecard, growth is.
Less wasted spend by default
A big part of the job is finding where money is leaking and stopping it. We reallocate toward what is working, which is how the same budget starts producing more members and loans without simply spending more.
A dedicated team, accountable every week
You get a dedicated team assigned to you and weekly strategic meetings, with fast response and full accountability. Nobody sets a campaign live and disappears, because the results are reviewed on a standing schedule.
Three disciplines. Every channel, one growth plan.
Vibrant runs the full paid and lifecycle mix for credit unions, coordinated under one custom growth plan rather than a pile of disconnected campaigns. These are the disciplines a credit union can pull from.
Paid Media & Advertising
Paid channels aimed at the members and loans you want, then optimized against results.
Channel & Lifecycle Campaigns
The always-on programs that turn attention into applications and keep members engaged.
Tracking & Optimization
Measurement that ties spend to loans and members and cuts what is not working. · · ·
Recognition that reflects the work.
Vibrant is a CUNA Diamond Award winner, the most prestigious annual competition in the credit union industry, so the campaigns that move members also stand up against the best work in the category.
5x
Winners in the Advertising Campaign Categories
2.5x
We've helped Credit Unions grow membership by 200-300%
$500m
We've helped Credit Unions increase deposits and loan origination over $500 Million Dollars
The people running your campaigns.
A dedicated team assigned to you, the same strategists and media buyers on every meeting, not a rotating cast handing your account around.
Chris Quereau
CEO, President, Owner
A CUNA Diamond Award-winning credit union marketer, national speaker, and leader of the multidisciplinary team at Vibrant Brands.
Talia Cass
Director of Strategy
Strategist and storyteller with more than a decade of experience helping brands uncover what makes them different and tell stories that create lasting impact.
Phil Ashby
Digital Marketing Specialist
Phil has been creating & managing comprehensive digital ad campaigns across social media networks with Vibrant for 10+ years.
Gabby Fisher
Content Strategist
Bringing bold energy and fresh thinking to brand strategy and creating purposeful content that connects and delivers.
Reading on credit union marketing.
Real thinking on advertising, measurement, and automation from the team that runs it.
Frequently Asked Questions
The questions we hear on every performance marketing kickoff — answered before we touch the ad account.
We start from the number you need to move, then build and judge every campaign against it. Clicks and impressions are diagnostics, not goals, so the report you get is about applications, conversions, and new members, not a wall of vanity metrics. When a channel is not contributing, the budget moves to one that is. Our full approach is in how to measure the success of your advertising.
Vibrant runs the full paid and lifecycle mix: pay per click, social media advertising, OTT, remarketing, and targeted campaigns on the paid side, plus email marketing and social media marketing on the always-on side. The point is not to be on every channel, it is to be on the ones that reach your members efficiently. We choose the mix based on your goals and market rather than a fixed package. You can see the broader expertise behind it.
Wasted spend usually comes from running everything at once with no clear read on what is working. We instrument the campaigns, find the channels and audiences that are not paying off, and reallocate toward the ones that are, so the same budget produces more. It is one of the most common early wins for a new credit union client. Size a defensible starting budget with our marketing budget calculator.
Yes, where it earns its place. Automation lets a credit union stay in front of members with the right message at the right moment without a person sending every email by hand, which matters for lifecycle programs like onboarding and loan follow-up. Done poorly it feels robotic, so we build it to stay on-brand and useful. We make the case in why credit unions must embrace marketing automation.
The whole thing. You get a dedicated team, a custom growth plan, and weekly strategic meetings, so performance marketing is managed end to end rather than handed off as a media buy. For credit unions without a full in-house marketing team, that is effectively an outsourced, fractional marketing team running the channels for you, with fast response and full accountability.
Let’s make your marketing pay for itself.
A 30-minute intro call, no deck. Tell us what you need to grow, and we will tell you honestly if we can move the number.