Timeless Values, Outdated Branding
Cooperative Federal is a credit union based in Syracuse, New York. The credit union has been serving its members for over 40 years and has always prioritized its commitment to social justice, economic equality, and financial empowerment. However, the outdated website and ATM graphics were not in line with its brand image and did not effectively communicate its values to current and potential members.
Enhancing An Important Message with Updated Branding
After a thorough analysis of Cooperative Federal’s audience and objectives, we developed a comprehensive marketing strategy that built a modern, cohesive brand that emphasized its unique value as a local, community-focused organization that connects its racially and economically diverse audience with high-quality financial services.
My credit union worked with Vibrant to design a new visual identity for our brand, as well as a new website, and we are so pleased with the results. Throughout the project, Vibrant’s staff was responsive, flexible, collaborative, and clearly invested in our success. The fantastic design team really understood our ideas, connected with our brand story, and helped us bring it to life.
An Accessible Website to Serve a Diverse Community
Because Cooperative Federal is focused on providing accessible services to its whole community, our team built a website that is accessible, approachable, and easy to navigate to ensure there are minimal barriers to entry for Cooperative Federal’s current and potential members. Content throughout the site is not just engaging, but informative to those who may not have extensive knowledge of financial services. The site was optimized for search engines to further improve the site’s visibility, and make certain that it was easy to find for those with minimal computer literacy.