Let the People Speak
The campaign leverages the voices of its members. Vibrant also produced a series of member testimonials and an overview video, which are a key element of the CU’s new website and social media platform.
A Whole New World
Vibrant helped guide Inner Lakes FCU in its first digital marketing steps, setting the stage to provide the best experiences for an expanding member base. The ongoing campaign leverages the voices of its members, with video messaging about the benefits of local banking with a personal touch. Testimonials speak to the unique and valuable member experience offered by Inner Lakes FCU, and the credit union’s role as a trusted source of financial answers.
Captured on Film
The member testimonials and overview video messaging not only became a key online marketing element — these reflections on membership also added value to the credit union’s social messaging. Vibrant collaborates with Inner Lakes in providing relevant and topical social media posts that broadcast the benefits of membership to a broad audience while also acting as an additional hub for member information.