Vibrant Brands Demos AI Tools with Albany Business Review17 May, 2023
In a recent conversation between Albany Business Review publisher Walter Thorne and Chris Quereau, Vibrant Brand’s CEO, the rapidly evolving role of artificial intelligence (AI) in marketing was brought into focus. Chris shared his insights into the current and future impact of AI on marketing strategies and practices and even shared a live demo on some of the most popular tools.
AI has the potential to revolutionize marketing in numerous ways. It can provide valuable insights into consumer behavior, predict future trends, and personalize marketing messages to an extent that was previously impossible. The technology's ability to analyze vast amounts of data quickly and accurately allows brands to deliver more targeted and effective marketing messages.
AI platforms marketers are using
Quereau demonstrated several examples of how AI is currently being utilized by brands. The first platform he showed is ChatGPT, which has already significantly evolved since its initial launch in 2018 and GPT-3 version in 2020. The tool is crucial in saving marketers time by writing blogs, social posts, website content, and more.
Soundraw is an AI music generator that allows video editors to quickly create music based on the purpose of the video and the general feeling they’re going for. So, instead of searching endlessly for stock music, you can tell the AI tool what kind of music you need to be generated.
Don’t have it in your budget to hire an actor for your “talking head” video? Write a script and send it to Synthesia—the tool will generate a video for you with a realistic narrator and actor. You can even choose what life-like avatar and voice you want to use.
Generate a fully-designed website with copy and images quickly with an AI website builder like Durable. Simply write a description for the business or cause you’re building a website for, and watch your website come to life in under 30 seconds.
Whether you’re looking for inspiration or don’t have the budget to hire a graphic designer, BrandCrowd will make you a unique logo to download instantly. While the logo won’t be as good as one designed by a professional, it will supply you with hundreds of options fast.
Chris wrapped up his demo by showing Walter Midjourney, which creates images from natural language descriptions. You could easily spend hours generating unique images and even making your own art out of it.
Watch the full video on Albany Business Review’s site now.
The takeaway from this discussion is that AI is no longer a thing of the future; it's here and now, and it's reshaping marketing in significant ways. Brands that are quick to adopt and adapt to these AI-driven changes are likely to gain a competitive edge in the market.
As we move forward, the role of AI in marketing will only grow. Chris Quereau's insights remind us that staying abreast of technological advances and understanding how they can be leveraged in marketing is not just beneficial—it's essential for brands wanting to thrive in the digital age. Embracing AI may not be without its challenges, but the potential rewards in terms of improved customer engagement, brand loyalty, and sales performance are substantial.
At Vibrant Brands, we’re utilizing and evaluating all the most beneficial AI tools so our clients can stay ahead of the game. Want to learn more about how AI can be used in your marketing? Contact us today!