Top Credit Union Marketing Trends: Communicating Digital Advancements
With today’s members expecting seamless digital banking experiences, credit unions must work to promote and highlight their digital offerings effectively. Providing tools like mobile banking apps, online bill pay, and paperless statements is now the standard, but consistent communication about these services is just as important.
Driving Engagement with Digital Services
Simply having digital services is not enough—credit unions must ensure members are aware of and educated on how to use these tools. Promoting digital offerings through dedicated web pages, blogs, social media posts, and digital campaigns can help increase awareness and drive adoption.
Email marketing campaigns and monthly e-newsletters can effectively showcase new tools, features, app updates, and tutorials, especially when segmented to target members who haven’t yet adopted digital banking.
By consistently promoting these digital advancements to members and the community, you can position your credit union as a forward-thinking and responsive organization while creating a smooth user experience. This type of proactive communication is especially critical for attracting younger members accustomed to fast, convenient digital experiences.
Communicating Through Incentive
Our client, First Financial, recently ran the Fiserv Spring Sweepstakes, offering the chance to win $1,000 by completing a list of online banking transactions. Members were allotted an entry each time they paid bills online, managed cards digitally, made a new transfer, sent money with Zelle, or enrolled in online banking. This was a great way to incentivize members to utilize digital banking and promote the range of services offered.
Work with Vibrant Brands to Promote Digital Services
Vibrant Brands can help your credit union communicate its digital offerings in a way that resonates with members. From digital strategy to content creation, our team offers solutions that make it easy for members to understand and adopt digital tools. Contact us today to see how we can help your credit union create a strong digital presence. In the meantime, head to our case studies to see how we’ve helped credit unions like yours.
Check out the first three blogs of our Top Credit Union Marketing Trends Series on Personalized Member Experiences, Showcasing Community Connections, and Targeting Younger Members. Plus, keep an eye out for the final part—coming soon.