Top Credit Union Marketing Trends: Targeting Younger Members
Attracting younger members, including Millennials and Gen Z, is crucial for credit unions to expand their membership and ensure continued growth. Credit unions have a solid membership base among Baby Boomers and Gen X, but Millennials and Gen Z remain a key area for growth. With older members retiring and borrowing less, credit unions must make themselves relevant to these younger consumers who look for value-driven organizations that offer more than just traditional financial services.
Engaging Millennials and Gen Z Through Value-Driven Strategies
Currently, only 21% of Millennials and 10% of Gen Z choose credit unions as their primary financial institution. Appealing to younger members requires an emphasis on what sets you apart: lower fees, personalized service, and community involvement. Highlighting values like financial education through informational videos and blogs resonates deeply with younger generations and community outreach programs serve as a bridge to create these connections.
Creating a sense of community through school workshops, outreach programs, and social content that addresses financial topics important to younger audiences positions credit unions as trusted partners and makes them more relevant to this demographic.
A great example can be found on our client High Point Federal Credit Union’s website. They have dedicated an entire page to youth financial education with an animated series of videos on a vast range of topics from budgeting basics to taxes and inflation.
Work with Vibrant Brands to Reach Younger Members
Vibrant Brands can help your credit union build a strong connection with younger members. Through targeted digital content, educational campaigns, and outreach strategies, we can position your credit union as a top choice for Millennials and Gen Z. Contact us to learn how our team can help you grow your membership and engage with new audiences. In the meantime check out our case studies to see how we’ve helped credit unions like yours.
Check out the first and second blogs of our Top Credit Union Marketing Trends Series on Personalized Member Experiences and Showcasing Community Connections. Plus, keep an eye out for part four, coming soon.