St. Peter's Health Partners (SPHP)
Reinforcing Your Marketing Team
Vibrant Brands has been a trusted partner of SPHP for 15 years, providing fractional marketing services to support their growth and building a trusted partnership that grows with the company. As SPHP continues to expand its services across its many subbrands and specialties, the challenge is to ensure a consistent message that resonates with a wider audience.
Unifying and Strategizing Specialty Brands
Like many large healthcare systems, SPHP has and continues to expand over time. They require a cohesive brand strategy, effective digital marketing campaigns, and top-notch creative services to enhance their visibility and attract new patients. However, they need a team who can also unify their many specialty brands such as Eddy Senior Living, Sunnyview Rehabilitation Hospital, Community Hospice, and more.
The Approach
Vibrant implemented a multi-pronged approach, combining digital marketing, print materials, website development, and creative content to meet SPHP’s evolving needs. Our fractional marketing model provides the flexibility to scale services as required, ensuring cost-effective solutions.
Here’s How We Do It:
- Develop targeted digital campaigns including social media, email marketing, and search engine optimization
- Create print materials and managed billboard advertising in both digital and large formats
- Design and maintain informative websites for SPHP’s sub-brands, ensuring a consistent user experience
- Evolve SPHP’s various specialty brand identities to reflect a modern aesthetic
- Produce high-quality video, visual, and written content
The Results:
- SPHP’s visibility and reputation have improved significantly through targeted marketing efforts.
- User-friendly websites and informative content provide a positive experience for patients and their families.
- A cohesive brand identity strengthens SPHP’s position in the healthcare market.
- Vibrant develops effective campaigns that drive patient acquisition and increase access to essential services.
- SPHP and Vibrant have maintained a 15-year-long relationship by successfully collaborating on a multitude of projects and incorporating a fractional marketing approach.
Vibrant Brands’ fractional marketing services play a pivotal role in supporting SPHP’s growth and maintaining a strong brand identity. By providing strategic guidance, creative solutions, and effective digital marketing campaigns, we help SPHP achieve its goals and deliver exceptional care to its patients.