The ever-evolving healthcare provider landscape presented challenges in harmonizing branding for St. Peter's growing suite of services. As their target audience broadened, the client risked diluting their message and overlooking segments crucial to sustained growth. Through Vibrant's brand architecture strategy, St. Peter's built a foundation for greater engagement with patients, referring physicians, and the community.
Vibrant’s creative team worked closely with St. Peter’s to create sites for their sub-brands that are easily navigable, well-organized, informative, and unified. The new sites are engaging and showcase the client’s many stories and reasons why patients choose St. Peter’s for their healthcare needs.
Harmonizing different brands required a digital roadmap that delivered a consistent message and precisely targeted a large audience in a highly competitive space. Vibrant’s online marketing strategy elevated St. Peter’s branding, increasing interactions and conversions.
Vibrant developed a social media strategy that highlights all the reasons St. Peter’s Health Partners stands out from other providers through stories and images — translating to a huge spike in followers and engagement.
Our social strategy also raised awareness of The Community Hospice, St. Peter’s Health Partners’s provider of hospice and palliative care, increasing access to information about the important role of hospice care to patients, families, and the community.