Southern Energy

Rebranding for Growth: How We Helped Southern Energy Unify Its Identity

With a new name came the opportunity to reintroduce the credit union to both longtime and new members. Southern Energy needed a brand that reflected their regional presence, honored their deep ties to the energy industry, and reinforced their commitment to member service at every stage of life.

Strategic Brand Roll-Out & Visual Transformation

As Southern Energy’s branding partner, we designed a new logo that evolved naturally from the original mark, retaining the circle concept while modernizing it for the new name and direction. We built a phased rollout strategy to ensure smooth communication with the board, staff, and public. From logo debut to internal videos and member education, every element was designed for clarity, excitement, and cohesion.

We applied the new brand identity across a wide range of assets, including banners, brochures, debit cards, signage, and social media graphics. The rebrand culminated in the launch of a redesigned website that reflects the fresh look and expanded capabilities of Southern Energy Credit Union.

Here’s How We Did It

• Developed a new logo rooted in the original brand identity
• Produced leadership videos to communicate the rebrand’s purpose and vision
• Built a step-by-step rollout strategy for internal and external audiences
• Applied the brand across print, digital, and physical assets
• Designed and launched a new website aligned with the rebrand

The Results

• A successful and smooth brand transition across all channels
• Strengthened identity reflecting growth across three states
• Positive reception from members, staff, and leadership
• Consistent visual identity across digital and physical touchpoints