New York Credit Union Association
Elevating Member Engagement
Vibrant Brands partners with NYCUA to enhance its digital presence and amplify its role as an advocate for New York’s credit unions. Our collaboration goes beyond a website redesign, creating a communication strategy that drives consistent member engagement.
CUNA Diamond Award Winner
The most prestigious annual credit union industry competition, the Diamond Awards recognize and reward creative excellence and outstanding results in credit union marketing.
From Generic to Genuine: How We Gave NYCUA a Voice That Resonates
NYCUA needed a seamless online experience that catered to its members while strengthening its voice in the industry. The goal was clear: deliver resources, humanize the brand, and increase event participation.
The Approach: Fractional Marketing
We started with a sleek, user-friendly website that made it easier for members to access valuable resources. But that was just the beginning.
As NYCUA’s fractional marketing team, we provide and implement a comprehensive communications strategy including a weekly email roundup for the New York Minute blog, designed to keep members informed and engaged with the latest industry news. To generate excitement, we introduced an employee and board member spotlight series, giving the association a more relatable, personal touch.
Here’s How We Did It
- User-centered website redesign
- Strategic communication channels, including weekly email roundups
- Creative video series and personalized spotlight content
The Results
- Boosted event attendance with increased FOMO-driven content
- Improved member engagement through consistent, valuable communications
- Strengthened brand identity by humanizing NYCUA with employee and board spotlight features
By blending cutting-edge design with a smart, consistent communication strategy, we helped NYCUA deliver on its mission of advocacy and member service—while also making the organization more approachable and engaging.