Jafri Rugs
Weaving Digital into Every Thread
Jafri Rugs partners with Vibrant Brands to shift from traditional advertising to a digital-first strategy, transforming how they attract, engage, and convert customers through powerful, results-driven campaigns.
Driving Sales: How Vibrant Helped Jafri Rugs Embrace Digital-First Marketing
A long-established name in fine rugs, Jafri Rugs made a bold move to modernize its marketing approach. With the guidance and execution of Vibrant Brands, the company stepped away from print and traditional media in favor of a digital-first strategy that continues to deliver impressive, measurable results.
The Approach: On-Demand Digital Strategy
Vibrant Brands serves as Jafri Rugs’ digital marketing partner, developing and optimizing a multi-platform advertising strategy that aligns with real-time business goals and sales events. From Google Search and Display to Facebook, Instagram, LinkedIn, and Pinterest, our agile campaigns adapt to Jafri’s needs, whether promoting an in-store sale, showcasing new inventory, or refining creatives for better performance.
We’ve consistently evolved campaign messaging and visuals based on performance data. Highlights include Google Ads conversions tripling from 2022 to 2024, and analytics sessions jumping 7x from 2023 to 2024. Facebook ad updates in early 2025 delivered a 20% rise in link clicks and halved the CPC, all within a single quarter. Meanwhile, LinkedIn campaign refinements led to a 40% uptick in clicks in just three months.
Hear What Jafri Rugs Has to Say
Digital That Delivers
With Vibrant’s ongoing digital leadership, Jafri Rugs has built a new foundation for growth, driving in-store visits, online engagement, and sales through smart, responsive marketing. The results speak for themselves: stronger customer connections and higher conversions.