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High Point

Reaching New Heights

High Point Federal Credit Union, formerly known as Olean Area Federal Credit Union, has served its members diligently for over 40 years. With an expansion across Western New York, they tapped into the fractional marketing team at Vibrant Brands for a credit union rebrand that would better represent their evolved reach and offerings.

Climbing Higher: How We Elevated High Point’s Brand to Reflect Its Future

High Point needed a modern identity that captured both its legacy and its expansion. The goal was clear: honor its roots while symbolizing the financial milestones members achieve with the credit union.

credit union rebrand Olean Area FCU to High Point
credit union rebrand Olean Area FCU to High Point

Strategic Brand Roll-Out & Ongoing Marketing Support

credit union rebrand Olean Area FCU to High Point

As High Point’s fractional marketing partner, we developed a brand rollout strategy that involved internal communications, employee training, social media management, and a multi-channel advertising campaign to introduce the new identity.

credit union rebrand Olean Area FCU to High Point
credit union rebrand Olean Area FCU to High Point
credit union rebrand Olean Area FCU to High Point

Vibrant continues to work with High Point, producing ongoing marketing materials, managing email campaigns, and supporting digital engagement through video production and Google Ads management.

Here’s How We Did It

  • Rebranded name and logo design with a focus on financial journeys
  • A user-friendly website featuring online banking integration and financial tools
  • Strategic roll-out, including employee training, ads, billboards, and postcards
  • Ongoing marketing support, including social media, email campaigns, and video content

The Results

  • Seamless brand transition with positive feedback from both members and employees
  • Increased member engagement
  • Enhanced visibility through strategic advertising and social media campaigns

Here’s What High Point Has to Say

By blending thoughtful branding with a comprehensive, ongoing marketing strategy, Vibrant Brands helps High Point Federal Credit Union guide its members through every step of their financial journeys while staying true to its mission and vision for the future.