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Rebranding Creates a Strong First Impression

sfcu

For this credit union on the verge of a major expansion, Vibrant implemented a fresh and distinct rebrand designed to create buzz and engage potential new members.

Services

  • Brand Identity
  • Website
  • Online Marketing
  • Photography
  • Videography

Industry

  • Credit Union
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The Approach

sfcu is a well-known and historic credit union in their community, but they needed branding to translate to a new century and entice members at new branches. Vibrant stepped in with a revamped brand that emphasizes accessibility and convenience. sfcu was also growing well beyond their original service area and needed branding which they could grow with.

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Website Design

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Vibrant developed a one-stop platform for members to access on-line and mobile banking, apply for a loan, and more. The site utilizes bold design elements that work in tandem with sfcu’s distinct logo, which was also designed by Vibrant’s creative team. 

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Online Marketing

sfcu’s online presence received a major upgrade with targeted ads and promotions that clearly communicates what sets sfcu apart.

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"Vibrant has helped build our brand through creative marketing and we have grown to provide more services to more members in more areas."

- Keith May, V.P. Marketing, sfcu

The Results

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Increase in membership as a result of marketing expantion and one-of-a-kind brand identity.

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New website resources add value to current members while attracting potential members.

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Online marketing plan successfully
targets potential members
in new branch locations.