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Why Small Businesses Must Embrace Marketing Automation

Today’s marketing is dominated by creating more personal experiences. So, how can small businesses compete with larger companies? This is where marketing automation comes in. For a better ROI, it is important to keep your customers loyal to you. To do this, you must show how much you appreciate them. As a business owner, you likely have a wealth of customer data, so why not connect your online and offline efforts?

How marketing automation helps small businesses

Marketing automation is essential in the digital age to succeed in cross-selling. You can use it to automatically suggest new and complementary products, and it ensures that each customer receives relevant and customized offers.

Additionally, you can utilize a combination of artificial intelligence, machine learning, and segmentation criteria to initiate the next effective marketing activity for each member of your audience. Amazon saw a 35% boost in sales after implementing cross-selling in 2006 (i.e., “customers who bought this item also bought…”). Even though you’re not as large as Amazon, you know a lot about your customers. How about using automation to increase your results?

Don’t miss out on opportunities to connect with your customers and decrease the number of offers or products that they choose to dismiss. By keeping an eye on the data, you can make sure you are presenting relevant offers to both current and potential consumers.

Where to start with marketing automation

You’ll be surprised at how much time you’ve been wasting when your business jumps on the marketing automation bandwagon. Without the need to hire extra IT professionals, marketing and sales could handle campaign coordination on their own and be able to evaluate client behavior in real-time. This enables you to quickly adjust your promotions and special offers for better outcomes and respond to actual consumer feedback.

Marketing automation platforms

The learning curve has also been greatly reduced by the kind of user-friendly and straightforward marketing automation tools that are currently available. Here’s a list of popular platforms being used by businesses small and large.


With tools that speed up development, maintain uniform formatting, and make it simple to optimize for search, HubSpot enables you to create pertinent, interesting, and conversion-optimized content.

You can use it to run A/B testing on your email campaign to see which options get better feedback so will be able to plan out your upcoming campaigns.

You can also build on your social media presence by planning and publishing posts at the appropriate times, depending on who views your platform.


Smart, simple, and tailored omnichannel cross-selling assistance is provided by Prisma Campaigns. It offers a smooth sailing experience, from effective and quick consumer onboarding to personalized and customized marketing through automated marketing solutions.

Act ON

You can point, click, drag, and drop your way to creating the marketing campaign of your choice with the help of the marketing automation SaaS platform Act-On. You can also segment lists, score and distribute leads, create lead nurturing programs, and activate offers in response to certain actions.

Act-On gives you the tools you need to build up marketing campaigns that are carried out automatically by your pre-programmed guidelines. You can utilize conditional “if-then” logic to trigger a campaign’s next steps.


Eloqua, a marketing automation platform owned by Oracle, operates on a variety of platforms, including email, display search, the web, video, and mobile.

This program offers tools for segmenting audiences and delivering the most pertinent content to them. Eloqua comes with an emailer that contacts customers and prospects and a website monitoring system that keeps tabs on their activities on websites under your control.


You can integrate your marketing and sales efforts with Pardot, a marketing automation platform from Salesforce. By developing, deploying, and administering your online campaigns from a single central platform, you can manage all of your potential interactions.

Populate your contact list with the best and most relevant leads by utilizing features like email marketing, personalized landing sites, clever lead collection forms, and a single marketing dashboard.

By sending customers customized communications that are based on engagement, you will create individualized and relevant offers for your leads.


Marketo is a platform for marketing automation that offers a variety of marketing options, including social media, mobile, digital ads, web administration, and analytics.

Through features like engaging ads, individualized content, and a Search Engine Optimization (SEO) tool that sends quality traffic to your website, it assists in helping you find and interact with the relevant audience and target the right people.

Building a long-lasting relationship with your customers is essential once you get their attention. Marketo helps by maintaining consumer engagement with automated email marketing campaigns

Marketing automation is no longer just a choice for businesses to consider. In fact, it has been a must-have for a while. If you need help getting started with marketing automation, look no further than Vibrant Brands. Contact us today to get started!