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Why Data is Just as Important as Creativity in Marketing

11 June, 2021

Marketing and creativity often go hand in hand in peoples’ minds, as they should. Without creative minds to come up with captivating copy, original campaign strategies, eye-catching logos, user-friendly webpages, and so much more, a business’s marketing plan would be on par with a black and white flyer tacked up on a town bulletin board. But, there is yet another vital component that each of these creative marketing efforts would be rendered useless without. Data. Data collection and analysis must also join hands with creativity if you wish to see positive results and successes come about from your marketing plan. 

Informing creativity through a birds'-eye view

Think of your data for a moment as a fictitious messenger owl. The owl flies out of your window and has a perfect aerial view of everything happening in town and beyond. He takes all of this in, makes some stops to pick up messages from various neighbors and friends, and brings all of this back home to you.

Now, you know what’s going on in your neighborhood and downtown and what your friends have planned for the evening. With this information, you can make your own decision on what to do tonight. Just like this, data is useful in informing your strategic decisions. Click-through rates on various ads will tell you what ads performed well and should be duplicated, and which failed and should be scrapped. Data will inform you about the market’s latest trends; where your target market is shopping today, what social media platforms they’re using. And with this, you know where to place your ads. For more on this topic, check out this great article.

There are endless ways in which data can be collected and utilized within your marketing plan, and we at Vibrant Brands understand that this can become confusing and overwhelming. Our experienced marketing professionals know exactly how to collect this data, analyze it, use it to your benefit, and then consistently track results in order to create more success. Find out how we can develop a strong and distinctive brand for your business and employ digital marketing strategies that not only meet your goals but exceed your expectations!


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