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How to Leverage Social Influence

4 February, 2022

 

As an entrepreneur, you really need to stop and think about what makes consumers behave the way they do. Why do they shop where they shop? Why do they choose certain brands over others? Why do they have certain deep-rooted values? Well, there are many factors that play into this like price, availability, and brand awareness, but one factor that can sometimes be brushed off is informational social influence. 

This is when people copy the actions of others out of a desire for safety. Some marketers and entrepreneurs may say, “Well, we have no control over when, how, or why a person may copy someone else’s choice, so why focus on this?” In marketing, there is often little that you cannot leverage for the good of your business. Here are three ways you can leverage social influence.

Feature customer testimonials in your marketing

It’s no secret that consumers are more likely to buy the product with 1,000 five-star reviews than the one with little to no reviews. Show your prospects your product or service will exceed their expectations by sharing a glowing review from an actual customer. Take this concept to the next level by including an interview with a client in a video or blog article. Now prospects are seeing/hearing it come out of the customer’s mouth, and get a sense of the type of people who buy from you.

Showcase your achievements 

Showcase your best success stories and awards. You won them for a reason, let your market know about them! Receiving accolades gives credibility to your business, thus leading to increased brand trust and loyalty.

Grow your social following 

Having a large following shows prospects you’re good at what you do and a lot of people want to keep tabs on your business. Also, more followers mean more engagement and engagement offers a very similar effect as testimonials and interviews. Engaging with your audience on social media also shows your followers you value them.

Keeping track of everything a business should have in its marketing strategy can become overwhelming. Let us take this weight off your shoulders. Our experienced team can develop the perfect brand for your business and market it and your offerings in all the right ways and places. We know the ins and outs of it all, and leaving it to us will give you the time to work on internal elements of your business that you’re more comfortable with. Contact us or give us a call at (855) 946-2773 today!

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