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Keeping Your Differentiation Alive

2 July, 2021

What makes your business so unique? As most business owners and marketers know, differentiation is key to outperforming competitors and attracting loyal customers. Differentiation is the process of distinguishing one product or service from others. It's how you set a brand apart from its competition.

Uniqueness today can become ordinary and common tomorrow

Creating a point of differentiation can be difficult; once you, as a business owner or marketer, have managed to create that one element that makes you unique, it's easy to sit back and rely on this. But, most points of differentiation cannot last forever. Brands within the same market tend to copy-cat and scream "me-too." With a market full of copy-cats and brands failing to jump on the next opportunity of differentiation, it's easy to find yourself in the pit of convergence.

If you're interested in learning more on this topic, this great article dives deep into the convergence-inducing factors to watch out for, as well as how to come out on top in the fight for differentiation.

If you're struggling to differentiate yourself or keep your differentiation alive, we at Vibrant Brands can help. Our marketing professionals understand the importance of differentiation and can work with you in identifying your uniqueness. Not only that, but we aid in implementing them into both your branding and marketing efforts. With our help, you'll be able to stay ahead of the copy-cats and avoid the trenches of convergence.