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Five Ways To Stand Out Online As A Small Business

30 July, 2021

As a small business, it can be awfully difficult to stand out amongst your competitors and all of the noise and chaos happening in the online world. This can be frustrating and anxiety-inducing for any entrepreneur, because if you can’t stand out, then how will you succeed in the long run? It’s become quite obvious that digital advertising is now a cornerstone in the business world and won’t be going anywhere any time soon which can be daunting. Here are five simple ways small businesses can use digital branding to stand out:

  1. Logos & Colors: Match your logo and colors with the feel of the company and/or product. Create visual elements that tie into what is unique about your company so that when seen, people immediately know who you are.

  2. Use of Color Psychology: This can be broadly defined as the study of how color affects behavior and decisions. Choose colors that accurately and engagingly reflect the message you want to communicate and elicit the response you want.

  3. Website Design: Your website can be thought of as your virtual real estate on the web, so it’s vital to make certain all of its content amplify and complement each other for the best user experience.

  4. Social Media Content: Utilizing social media platforms are becoming increasingly indispensable in increasing brand awareness, and they’re for the most part free! So, harness the power of social media.

  5. Consistency: Brand identity should be perfectly and undeniably clear in all forms of advertising and marketing.

If you want to learn more about the five ways small businesses can use digital branding to stand out, then check out this great article

At Vibrant Brands, these five elements are like second nature to our experienced team. When you trust your brand and company with us, we ensure you stand out from your competitors by using all five of these elements and so much more to your company’s advantage. Let us take your branding and marketing to the next level and make sure that you are consistently standing out way above the chaos! We specialize in brand development, digital marketing, website development, video production, and commercial photography so that we can meet your goals and exceed your expectations!


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