Five Ways To Stand Out Online As A Small Business28 January, 2022
As a small business, it can be difficult to stand out among the crowd. This can be frustrating for any entrepreneur because, in order to survive in the long run, you need to have a strong brand and marketing strategy to keep up with ever-changing consumer demands. It’s become quite obvious that digital advertising is now a cornerstone in the business world and that won’t be changing anytime soon. Here are five simple ways small businesses can use digital branding to stand out:
Design a Logo That Symbolizes Your Business
Think of your logo as the public-facing spokesperson of your brand. It should be recognizable, unique to you, and represent what your business stands for. National companies often do this by incorporating visual elements into their logo that ties into their mission. When you see a shirt with a “swoosh” icon, do you automatically know what clothing brand that is? How about when you see a laptop with an apple logo in the center? The answer is most likely yes. Now take that concept and mind and think about what brand elements could represent your business well.
Use Psychology to Create a Color Palette
Color psychology is broadly defined as the study of how color affects behavior and decisions. Marketing experts recommend brands choose colors that accurately reflect the message they want to communicate while also eliciting the response they need to drive business. For example, the color black is synonymous with luxury and power and we see many high-end brands who use this color for their logos like Moët, Chanel, and Ralph Lauren.
Design a User-Friendly Website
Your website can be thought of as your virtual real estate on the web, so it’s vital to make certain all of its content amplify and complement each other for the best user experience. Most importantly, your users should be able to easily navigate the site. If your goal is to direct your customers to buy a product or sign up for a service, your website should make that possible with a simple click. Quick and easy touchpoints throughout your site are key to converting.
Diversify Your Social Media Content
Utilizing social media platforms are becoming increasingly indispensable in increasing brand awareness, and they’re for the most part free! To reach the full potential of social media, you need to understand your audience and which social media platforms they’re using. Additionally, your content should be unique to each platform and be used as a way to directly communicate with your followers.
Make Your Brand Consistent
Your brand identity should be perfectly and undeniably clear in all forms of advertising and marketing. This not only includes logo and color usage but also your voice and messaging. This helps your brand become more identifiable among your competitors.
At Vibrant Brands, these five elements are like second nature to our experienced team. Let us take your branding and marketing to the next level and make sure that you are consistently standing out way above the chaos! We specialize in brand development, digital marketing, website development, video production, and commercial photography so that we can meet your goals and exceed your expectations!