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Branding Or Marketing? Why The Answer Is Often Both.

18 June, 2021

Struggling to understand the difference between branding and marketing and which one your business needs? Well, you're not alone. Many business owners tend to brush branding off as just a logo and a name, when it's so, so much more. Really, you cannot have branding without marketing and vice versa, meaning they are both equally as essential. Branding is essentially the foundation of your entire marketing plan and process. 

In short, because the definition of branding can go on and on and on, branding is your business's voice, focus, message, and reason. Now, imagine trying to market a business or product without defining a single one of these. But the same is true for the opposite; even if you build the strongest, most perfect brand, you're still going to need marketing. 
If you want to read more about what branding is and how it relates to marketing check out this great article

This may seem overwhelming and time and effort-consuming. And yes, this is often true for businesses that decide to go it alone, especially those that are not well versed in branding and marketing. Lucky for you, our branding and marketing experts know the importance of building that strong foundation. And, once we've got your brand exactly where it should be, we won't stop there. Our team will assist you through each step of the marketing process, creating a plan that best suits your business. Let us take the weight off your shoulders and do what we do best - develop creative branding strategies that consistently meet goals and exceed expectations.