Are You Taking Advantage Of This Big Advertising Trend?27 August, 2021
TV, especially the way in which shows and movies are consumed, has changed tremendously over the last few decades. One of the biggest changes we’ve seen has been the emergence and growth of over-the-top (OTT) services like YouTube, Netflix, Hulu, Disney+, Peacock, HBO Max, and more. Studies have shown a steady growth in streaming services and Nielsen data showed that 80% of the U.S. population used an app or website on their smartphone, laptop, or TV to consume online content on a weekly basis.
Why is this important to marketers and businesses alike? Well to start, the phrase "over-the-top" refers to streaming companies' ability to bypass TV providers. OTT services don't need to worry about things like a broadcast schedule or geographic limitations. Viewers can access their content at any time of the day or night. That means the companies advertising within OTT services can also bypass those same limitations. Because people stream over multiple devices, OTT ads are formatted to work well on everything from large-screen TVs to laptops and to smartphones. AND unlike traditional broadcast advertising these ads typically reach a smaller but more targeted audience with OTT advertising. If you’d like to read more about OTT advertising check out this great article.
OTT advertising is a trend you do not want to ignore. OTT services are only expected to grow and the benefits can have your advertisements performing at greater lengths than you’ve ever seen. At Vibrant Brands, this has been a trend we’ve watched grow, kept tabs on, and done extensive research on. Our marketing professionals are experienced in the area and can help your business take advantage of the trend in all the right ways. Save yourself from being overwhelmed or frustrated and let us fulfill all of your marketing needs, from brand development and digital marketing to website development and more. Give us a call at (855) 946-2773 to learn how we can help you!