Digital Strategist Position

Job Description:

We are seeking a skilled and passionate Digital Strategist to join our dynamic marketing team in Latham, NY. The ideal candidate will be at the forefront of our digital marketing efforts, focusing on in-depth research and strategy development to enhance our services and foster growth.

About Vibrant Brands:

Established in 2002 Vibrant is a fast-paced, positive environment fueled by a thorough and creative staff. We specialize in healthcare, credit unions, and human services agencies. We offer benefits as well as flexible scheduling and work-from-home opportunities. Our company culture is important to us and we strive to maintain a positive environment.

Key Responsibilities:

  • Conduct comprehensive research using tools like Meltwater, Google Analytics, and Keyword Planner.
  • Analyze digital trends, market conditions, and consumer behavior to inform strategic decisions.
  • Prepare detailed reports summarizing research findings to aid in developing marketing strategies.
  • Collaborate closely with the team to help develop creative concepts and overall campaign direction based on research insights.
  • Provide strategic recommendations to optimize campaign performance and achieve client objectives.
  • Monitor ongoing campaigns, analyzing performance data to identify areas for improvement.
  • Implement updates and adjustments to campaigns based on performance metrics and strategic insights.
  • Ensure that all campaigns are aligned with the latest digital marketing trends and best practices.
  • Work closely with clients to understand their needs and objectives, providing insights and strategic guidance.
  • Ensure that all strategies and campaigns are tailored to meet client goals and deliver measurable success.


  • Bachelor’s degree in Marketing, Business, or a related field.
  • Proven experience in digital marketing, strategy development, and research.
  • Proficiency in digital research tools such as Google Analytics and Keyword Planner.
  • Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.
  • Excellent communication and collaboration skills, with a focus on teamwork and client relationships.
  • Ability to manage multiple projects simultaneously in a fast-paced environment.

What We Offer:

  • Flexible scheduling
  • Hybrid and remote work opportunities
  • Competitive salary and benefits package
  • Professional development and growth opportunities

If you are passionate about digital marketing and have a knack for research and strategy, we encourage you to apply for this exciting role as our Digital Strategist. Join us in our commitment to delivering exceptional marketing services and achieving client success.