Salt City Federal Credit Union
Riding the Digital Wave
After years of successful leadership and commitment to its members, the credit union decided to rebrand from ACMG to Salt City Federal Credit Union, celebrating the resurgence of the financial institution, the local economy, and the quality of life in Central New York. To amplify its digital presence and better serve current and prospective members, Salt City partnered with Vibrant Brands for a comprehensive website redesign.
From Outdated to Outstanding: A Digital Transformation
Salt City Federal Credit Union’s previous website was significantly outdated and no longer reflected its forward-moving spirit or commitment to innovation. The credit union aimed to solve several key issues with the redesign, including its clunky user experience and lack of modern aesthetic. The client’s primary objective was to seamlessly integrate the new Salt City Federal Credit Union brand into the website, ensuring a cohesive and contemporary digital presence.
Crafting a Member-Centric Experience
Our team at Vibrant Brands embarked on a collaborative process with Salt City Federal Credit Union to bring their vision to life. The new website was designed to be modern, clean, and airy, incorporating ample white space to improve readability and user experience. While the client provided their new logo, we carefully integrated their beachy blues and greens into the site’s overall design, creating a fresh and inviting visual identity that resonated with their new brand essence.
To enhance the member experience, we implemented user-friendly navigation through a reorganized website structure, allowing members to quickly find information. We integrated modern features like seamless online banking and a visually appealing header slider. Our design choices prioritized accessibility and readability, making the site approachable and easy to digest, so members could effortlessly search for products and services. Finally, the website was built with a responsive design to ensure optimal viewing and functionality across all devices.
Driving Growth Through Strategic Design
The website redesign for Salt City Federal Credit Union was a strategic effort to align their digital presence with their evolving brand and the growing needs of their members. This project not only revitalized Salt City Federal Credit Union’s online presence but also positioned them for continued success and growth within the Central New York market.