Sun Federal

Bringing Clarity & Energy to the Member Experience

Our initial work with Sun Federal focused on evolving how their existing brand was expressed across digital and marketing channels. By evaluating their brand integration, we introduced a refreshed tagline—“Banking Made Brighter”—and designed a website experience that blends playfulness with functionality, bringing their sunny brand identity to life.

A Website Designed for Members

The new Sun Federal website does more than look good—it solves real challenges members faced:

• Dynamic content management: Custom modules allow Sun Federal to easily update rates and disclosures sitewide.
• Streamlined applications: We simplified a once-confusing application process, reducing friction for new and existing members.
• Smarter content display: Promotions, campaigns, and resources now live at the forefront, with improved homepage layouts and mega menu navigation.

Our rollout plan prioritized members, ensuring a smooth transition that felt natural and intuitive.

A Campaign that Rides on the Bright Side

Beyond the website, we partnered with Sun Federal on a standout auto loan campaign designed to exceed acquisition goals. Our strategy was persona-driven, focusing on first-time car buyers, growing families & upgraders, and budget-conscious & urgent buyers.

The creative slogan, “Ride on the Bright Side,” positioned Sun Federal as the fun, friendly, and reliable choice. We developed a full campaign package, including:

• Campaign landing page
• Digital and print ads
• Direct mail series
• In-branch materials
• Social media posts
• Email series

This holistic approach boosted engagement, delivered strong loan growth, and reinforced Sun Federal’s bright, approachable brand. Not to mention the campaign exceeded the client’s loan acquisition goals for the quarter!

The Results

• A modern, intuitive website that enhances member experience
• Increased visibility and accessibility of promotions
• Simplified application process for faster conversions
• Auto loan campaign that exceeded client acquisition goals
• Strengthened, consistent brand presence across digital and physical touchpoints

Ongoing Partnership

Our collaboration with Sun Federal extends beyond individual projects. As a long-term marketing partner, we continue to support their goals through creative solutions and data-driven strategies, ensuring their brand stays bright and relevant.