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New Brand Identity Results in Increased Membership

Long Island Alliance Credit Union

LIAFCU’s goal was to make better connections with its members. We built a digital gateway for enhanced member experience, guided the credit union through rebranding, and reinforced its member-centered mission with rich video content.

Services

  • Website
  • Brand Identity
  • Videography

Industry

  • Credit Unions
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Growth Icon

The Approach

More recently, the credit union expanded its member charter to open the field of membership to a broader base across Long Island and rebranded from Long Island State Employees FCU to Long Island Alliance FCU. This new branding reinforces the credit union’s commitment to working closely as a valued partner to its members and serving as a financial resource for the community.

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Website Design

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Our work with LIAFCU began with the design and development of a new website to provide optimized online banking, product information, and opportunities for member engagement. Through thoughtful design and branding-aligned messaging, we were able to highlight the credit union’s growing menu of digital services, provide financial knowledge, and share the many benefits of membership.

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Brand Identity

Brand Identity

More recently, the credit union expanded its member charter to open the field of membership to a broader base across Long Island and rebranded from Long Island State Employees FCU to Long Island Alliance FCU. This new branding reinforces the credit union’s commitment to working closely as a valued partner to its members and serving as a financial resource for the community.

Videography

Vibrant helped LIAFCU further engage members with a series of produced videos, including a credit union overview and a set of member testimonials. Together, these videos added a new dimension to the credit union’s site and its communication with members and its community