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FCA
The Family & Children’s Association (FCA) is a 135-year-old nonprofit that provides services and support to Long Island’s most vulnerable citizens — children, families, seniors and others that benefit from community-based support. Vibrant has worked closely with this well-established organization to revitalize its image and position FCA for the future.
Services
- Brand Identity
- Website
- Digital Advertising
- Traditional Marketing
- Videography
Industry
- Nonprofit
The Brand Approach
Vibrant helped FCA communicate the role it plays in the Long Island community. Through its branding efforts, Vibrant helped increase FCA’s reach through event marketing, ongoing employment campaigns, social media and annual reports.
Website Design
Creating a relevant, up-to-date website for FCA was more than a marketing task; it went to the core of branding — the center of what Vibrant does. Consistent in tone and message, and highly visual with ease of navigation, the website Vibrant redesigned for FCA is a shining example of the collaborative work in which Vibrant excels.
"Our working relationship with Vibrant has armed us with tools to spread awareness about FCA’s services to the vulnerable members of our community who are in need. Equally important, Vibrant’s work helped us deliver our message to those looking to support our mission, through fundraising events. Thanks to Vibrant, FCA has an overall broader impact."
- Jeffrey Reynolds, President and Chief Executive Officer, Family and Children’s Association
The Results
Elevated the nonprofit’s image to reflect the strong presence it has held in the community for many years.
Developed a new logo, brand thematics, and taglines to increase community awareness and drive more interest in their programs and services.
Used Vibrant’s proprietary project management and brand initiatives to reach new marketing goals.