The Albany International Airport wanted to re-envision what a regional airport could be. After developing a Master Plan, completing major improvements, and adopting smart travel technology, it was high time for the ALB brand to catch up. The Vibrant team helped the airport take off, with a new look and messaging that aligns with convenience, safety, and innovation.
Large Scale Use
Medium Scale Use
Small Scale Use
The airport's website was functional, but dated and not optimally organized. We overhauled the site to make it simple to navigate, streamlined the content, and added strong visual elements, helping ALB tell the story of its passenger-friendly experience, business-friendly convenience, and role as a gateway to the Capital Region and the Northeast.
The rebranding launch required an online marketing strategy that would attract interest in the airport's exciting changes, beyond the new logo. Vibrant built a campaign leveraging new messaging, video, and social media to show how travelers to and from the region, and the region itself, are #GoingPlaces.
The updated logo and messaging gives the airport a fresh look and feel, evoking convenience, safety, and innovation.
The new website is an engaging and easy to navigate portal for travelers that reinforces the airport's brand identity.
Vibrant's client-centered collaborative process kept the project on track, even with the challenges of the global pandemic.