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A Distinct Brand for a Unique Mission

Pathfinder Village

Pathfinder Village is a nonprofit organization which provides a caring and supportive environment for residents with developmental and intellectual disabilities. Through strong branding initiatives including a redesigned website, Vibrant has helped Pathfinder create strong and cohesive messaging to communicate what sets their unique community apart.

Services

  • Brand Identity
  • Website
  • Online Marketing
  • Photography
  • Videography
  • Traditional Marketing

Industry

  • Nonprofit
  • Human Services
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Pathfinder’s mission encompasses a variety of programs and resources which help clients and their families. Vibrant’s creative team helps Pathfinder advertise these programs in a way that brands individual services as one part of an overarching brand identity.

 

 
 
 
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The Brand Approach

Vibrant implemented a branding strategy that helped Pathfinder Village attract more people to serve with strong creative messaging. Vibrant’s strategy also included crafting cohesive internal communications that strengthen Pathfinder’s relationships with current residents and their families.

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Website Design

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Vibrant designers and web developers created a visually stunning website that communicates Pathfinder’s story, focusing on calls to action and next steps for families who want to learn more, and distinguishing foundational programs and services.

 
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Videography

Vibrant videographers and photographers go on location to capture what makes Pathfinder special. Vibrant’s creative team uses these powerful images to create marketing materials in a variety of mediums, from commercials to fact sheets and brochures.

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Online Marketing

Vibrant helps build Pathfinder’s brand online by driving engagement with their website and social media. Vibrant periodically evaluates the effectiveness of Pathfinder’s current branding strategy in order to craft targeted solutions.

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"Our community is one-of-a-kind. Vibrant helped us find and create a unique voice, so that people know how special our services really are. We have been able to reach more people than ever before and truly build our awareness."

- Paul Landers, President & CEO, Pathfinder Village

The Results

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100% utilization as a result of marketing initiatives.

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Increased community awareness of services leads to greater impact and ability to deliver on Pathfinder’s mission.

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Enhanced awareness with people and their families as a result of thoughtful and consistent internal communications.